Vital Choice seafood is very low in mercury
All of their fish are free of hazardous levels of mercury, for two reasons:
- They feature species that are inherently low in mercury: salmon, sablefish, sardines, scallops, prawns, and crab.
- They offer only younger, smaller (therefore, minimal-mercury) members of predatory species (halibut and albacore tuna).
Vital Choice seafood is very low in pollutants
As is the case with mercury, their fish are inherently low in PCBs and other "persistent organic pollutants" (e.g., pesticides, dioxins, furans, and organobromides), probably because Alaska has never been a significant production site for these chemicals.
Persistent organic pollutants (POPs) are synthetic organic compounds that (unlike organic compounds from natural sources) resist chemical degradation and can "bioaccumulate" in in animals near the top of the ocean food chain, such as fish. They also accumulate in beef, pork, poultry, milk, and butter.
The species they sell are less likely to accumulate POPs, either because they are naturally short-lived and eat fairly low in the food chain (salmon, cod, sablefish, and shellfish) or because we pick only younger, smaller members of longer-lived species (halibut and tuna).
The traces of PCBs in wild salmon are so minuscule that, according to U.S. Food and Drug Administration (FDA) guidelines, it is completely safe to enjoy these fish freely and frequently.