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Pure Effect: Classic Water Filter


Product Description

This is Pure Effect's second most advanced system with Anti-Radiation Technology, but it does not have the Fluoride Reduction Capability like our Ultra System.  If you want a superior system without fluoride reduction, then consider this model. The system also features a built-in flow regulator (a commonly overlooked feature) to ensure the water's not passing through the system too quickly, this in turn provides optimal contact time with filtration media and more effective contaminant absorption.

PHASE 1: (Chemicals & Sediment) The 1st clear-blue/purple chamber which the water enters features our latest innovation, The DualCarb-SuperblockTM , a 0.5 Micron Carbon block consisting of not 1, but 2 different types of Catalytic-Grade Activated Carbon, yielding the micro, macro and meso pore diversity not found in the single carbon type cartridges on the market. This innovation results in our carbon block's ability to capture an unparalleled super wide-range of various chemicals, making this cartridge up-to 15x more effective than regular activated carbon blocks at removing chloramine for example, and over 2x more potent than even some catalytic carbon blocks. It also provides nominal removal of microbial cysts and fine sediment about 100x smaller than the width of human hair, and is infused with the natural KDF55 media to discourage bacterial growth and fouling, which often happens with low-end carbon blocks.

PHASE 2: (Radiation, Heavy Metals & Revitalization) As the water reaches the 2nd chamber (4 additional phases within itself) it comes in contact with our proprietary AntiRad-PlusTM cartridge, which features the Patented KDF55 Media, Activated Zeolite, Advanced Catalytic Activated Carbon and a food-grade Calcium media.  The Zeolite we use is the same as being used by various nuclear powerplants across the world to remove radiation from their water.  This final phase significantly reduces heavy metals, radiation, algae, molds and additional chemicals, it completes the filtration process by revitalizing your water as follows:

  • Natural Zeolite and Calcium release trace Electrolytes & Minerals, in-turn raising pH to make water more nutritious, naturally alkaline and PH balanced.  
  • Improves Negative REDOX (antioxidant potential) by charging the water with extra electrons (subatomic negative charges), turning your water into a natural free-radical fighter, which may help slow the human aging process.  This is due to the electrochemical process that takes place using the patented KDF55® Media.

Connection & Component Quality

This system easily connects to your faucet using a special diverter in place of your current aerator, and with a pull of a switch redirects cool/cold water through the filter when needed, it automatically resets back once water is turned off so that you can continue to use the faucet for doing dishes, etc.

The filter unit body is NSF Certified and made of BPA-Free & Phthalate-Free, Precision-Machined, High-Strength Plastics, the Spout is 100% Stainless Steel (non-corrosive) and all metal parts are Lead-Free.  We do not cut corners on quality.  By purchasing any of our products, you will also be supporting USA economy, workers and our company.


Filter Replacement: Every 8 months for consistently superior performance.

Installation Instructions: Click here

Apx. Unit Dimensions: 10" (Width) x 12.5" (Height) x 6" (Depth)

Filtered Water Flow: Apx. 0.5  Gallon/Minute.

Warranty: 2 Years

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